We were approached to assist with creating an overarching campaign, covering digital, print, and social, along with establishing a new brand identity.
The project was split into two phases of work, the first of which encompassed formulating the brand and producing initial campaign assets centred around their five core pillars. These initial assets included digital presentations, social media content, and an initial one-page website, all adhering to a fresh set of brand guidelines.
Phase two included the expansion of the website to include signatory registry, updates, case studies, and downloadable campaign content. Alongside this, we worked on illustrating and animating a short explainer video, conveying the campaign’s core aims and encouraging organisations to sign up for the initiative.
Take a look at the website at actionforanimalhealth.org.