The primary goal for Communities was to create a strong, joined-up visual presence that could clearly communicate what the platform does, help people understand its value quickly, and support a confident launch across social and digital channels.
Communities is a social platform designed to help people connect, share and engage through a dedicated digital space. Our role was to support the team with a flexible set of branded assets that could work across social posts, app store listings, promotional videos and product visuals. We developed a clear design direction that brought together the platform’s branding, UI and messaging, making sure each asset felt consistent, approachable and easy to understand.
Alongside the static design work, we edited social videos to help bring the platform to life in a format that felt natural for digital promotion. This meant turning screen recordings, app visuals and key messages into short, engaging content that could be used across social channels. The result was a practical launch toolkit that helped Communities show up professionally, explain the product clearly, and give their team a strong foundation for future marketing.
