Client:
Save the Children
Date:
2018
Deliverables:
Brand, Print, Website
Brief:
Deliver a full suite of creative services for Save the Children’s Initiative for Child Rights, including publications, marketing assets, and illustrations that sensitively represent children and tell their stories in an emotive, engaging way.

Designing with Sensitivity for a Worthy Cause

 

Working with Save the Children on the Initiative for Child Rights was a privilege. This project champions children’s rights and well-being worldwide, and we were proud to contribute to such a meaningful cause.

Creative Coop delivered a full suite of services to support the initiative’s awareness and advocacy campaigns, including publications, brochures, marketing materials, social media content, and a dedicated website. A key focus was creating bespoke illustrations that told stories in an emotive yet sensitive way, ensuring children were represented with dignity and respect.

A Complete Creative Approach with Real Impact

 

We produced a range of cohesive materials, from youth-friendly booklets and 20-page publications to social media cards and campaign flyers. Every element was designed to feel approachable, informative, and accessible, helping to engage both young audiences and policy-makers.

The illustrations became a defining feature of the campaign, providing a human and relatable touch to complex issues around child rights. The combination of clear messaging, strong visual storytelling, and consistent branding helped the initiative reach wider audiences, encouraging engagement and strengthening advocacy efforts across multiple channels.

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