SEO – Search Engine Optimisation

SEO helps the right people find your work online. It is one of the ways we support ethical organisations to grow their reach and impact through thoughtful digital strategy.

Want to make sure your website is working as hard as it should be? Even the most beautiful site can be invisible if no one finds it. That is where SEO comes in. Search engine optimisation is one of the simplest ways to make sure your organisation gets found by the right people at the right time. It is about improving visibility, showing up for the right searches, and helping potential users, clients or supporters discover the good work you do.

Our services include:

SEO audits
Keyword research and strategy
On-page optimisation
Content optimisation
SEO during website builds

1

Understand where you are

We start with a clear-eyed review of your current website. This includes looking at how your pages are performing in search, how fast they load, what keywords you are ranking for, and what might be getting in the way. No guesswork, just useful insights.
2

Set your goals

SEO looks different for every organisation. We work with you to define what success looks like, whether that means attracting more traffic, reaching specific audiences, improving local search results or supporting a new project or service.
3

Strengthen the foundations

We help you fix any technical or structural issues that might be hurting your visibility. That includes things like metadata, page titles, heading structure, internal links, accessibility and mobile performance. It is the groundwork that makes everything else more effective.
4

Improve your content

We support you to shape your content around what people are actually searching for. That might mean reworking key pages, planning new ones, refining your messaging or improving how information is organised across your site.
5

Keep learning and adapting

SEO is always evolving. We help you keep track of what is working, monitor keyword rankings and search trends, and stay flexible so your site continues to perform over time. With the right care, results build steadily.

SEO that Aligns with You

We take a thoughtful, ethical approach to SEO that aligns with your wider goals and values. Whether we are supporting an existing site or building something new, we make sure search engines and real people can both understand what you do and why it matters. We work with charities, coops and ethical businesses to make SEO feel less overwhelming and more practical. If you want your website to reach more people, we can help you do that in a way that is strategic, accessible and sustainable.

We encourage clients to begin work on content early on, and in parallel to our design and build processes. We can provide a content framework to aid you in content production including a centralised management checklist and document templates. This not only enables you to delegate authors and proofing responsibilities but also ensures you’re thinking about page titles, keywords and media.