Client:
Balance
Date:
2020/2021
Deliverables:
Brand, Social Media, Website
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Brief:
Create a brand identity and website for an online resource hub offering mental and financial advice to those in the creative sectors.

Who are Balance?

Balance is a multifaceted project consisting of talks, events, and resources curated by The Hub for creatives. The brainchild of Julia Payne, it aims to support those struggling with both mental and monetary stresses and offers valuable advice and resources for business owners and freelancers.

We were asked by The Hub to create an identity for Balance, along with a series of digital assets to promote the initial talks and events.

Building more Balance

Over time, the project developed into its own full, standalone website. Users sign up for access to curated content covering Balances’ two key areas of focus; Balancing your Mind, and Balancing your Books.

We created a custom page builder system to allow the client to construct their own content libraries, enabling easy editing complete with resources and downloads, alongside audio and visual media. In 2021, the program’s founder, Julia Payne, won the IPSE Wellbeing Award for her work on Balance for raising mental health and well-being awareness in the freelance communities.

  • It’s hard to overstate just how much I love the Balance brand that the Creative Coop team created for us. Somehow they captured the essence of what Balance is all about – playful resilience with a dash of curiosity and generosity. And I’d say playful, curious and generous just about sums up how I’d describe the team too.

    – Julia Payne, The Hub

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