Together We Grow (TWG) had a powerful story: nature, skills and community led by Wayne and a brilliant volunteer team. Our brief was to keep that heart and make it easier for his audience to see themselves in it. We refined the identity with calmer, earthy colours, clean typography and a simple “grow” graphic language that scales from seed packet to street banner. We set tone-of-voice guidelines (warm, practical, no jargon) and created a flexible kit for everyday use; so the brand feels consistent whether it’s a Facebook post or a poster on a park gate.
