The Bristol Cable is a media cooperative owned & supported by thousands of people who live and work in Bristol. Together they hold power to account through groundbreaking investigations, campaigning for change, and amplifying marginalised voices. They approached us as they were looking to run a growth campaign to boost their membership numbers to 3000.
As part of our proposal, we produced a three-phase approach to meet their goals within a set budget. We worked with the Bristol Cable team to develop a campaign that tied in with previous messaging while targeting their core demographic, and reaching new readers simultaneously.
As part of phase one, we produced a strong versatile brand identity and look and feel for the campaign along with a website landing page and social media assets. The campaign utilised an expanded colour palette while retaining a unique new look for the campaign. We also provided design and direction for the creation of a landing page, in collaboration with their in-house team. The dynamic landing page links to their members’ database allowing visitors to see a real-time membership counter.
Finally, we provided a library of assets for their internal marketing team to be able to produce social media and advertising content over the next few months as part of their ongoing campaign.
You can view the campaign landing page and catch up with their progress on The Bristol Cable website.