The Bristol Cable
Campaign, Brand, Website
Design a campaign brand and microsite for an independent newspaper membership drive campaign.

Who are The Bristol Cable?

The Bristol Cable is a media co-operative owned & supported by thousands of people living and working in Bristol. Together they hold power to account through ground-breaking investigations, campaigning for change, and amplifying marginalised voices. They were launching a growth campaign to boost their membership numbers to 3000, and they approached us to help.

We proposed a three-phased approach to meet their goals. Working with the Bristol Cable team we developed a campaign that targeted their core demographic and appealed to new readers, while simultaneously tying in with previous messaging.

Getting the message out

As part of phase one, we produced a strong versatile brand identity and look and feel for the campaign, along with a website landing page and social media assets. We went for a scrapbook print style with halftone image treatment for assets and a sticker-style logo application, with The campaign utilised an expanded colour palette while retaining a unique new look for the campaign.

We provided a library of assets for The Cable’s internal marketing team to enable them to produce social media and advertising content ad-hoc as part of their ongoing campaign.


We also provided design and direction for the creation of a landing page, in collaboration with their in-house team. The dynamic landing page linked to their members’ database allowing visitors to see a real-time membership counter.

The site and its messaging aimed to:

  • Increased newsletter signups
  • Increased readership
  • 3,000 member goal by the end of the campaign

Working with other worker cooperatives is important to us and it’s great to see the campaign making an impact.

Want something like this?

If you’d like to work with us on your next bright idea, drop us a line…

contact us send us a brief